US Region

The United States briefing

Brand reviews, head-to-heads and shortlists for United States shoppers. Just the need-to-know.

By brand

Fashion, by brand

Our ranked brands up top, then everyone else we've put through the wringer. Every link goes straight to the article.

#4

Nike

Also featured in: The Best Running Shoes Right Now · The Best Everyday Sneakers Right Now · Sneaker Trends 2026

#7

New Balance

Also featured in: The Best Running Shoes Right Now · The Best Everyday Sneakers Right Now · Sneaker Trends 2026

#9

lululemon

Patagonia

Also featured in: The Best Fall Jackets Right Now

Latest

Fresh fashion briefings

Brand ReviewUS

New Balance Lineup 2026: The Full Range, Model by Model

New Balance in 2026, from the new Ellipse and Infinion-powered 1080v15 to the 990v6 and 9060. What each model does, and which ones are worth buying.

Read the briefing
Top PicksUS

The Best Running Shoes Right Now: Eight Picks That Earn It

Eight current running shoes worth buying in the US, with verified stack, drop and weight for each, plus who each one suits and what to skip.

Read the briefing
ReviewUS

HOKA Clifton Pro Review: The Clifton, Turned Up a Notch

The HOKA Clifton Pro swaps in supercritical foam and a sharper rocker. Verified stack, drop and weight, the fit warning, and who it actually suits.

Read the briefing
ReviewUS

Nike Pegasus 42 vs HOKA Clifton Pro: Which Trainer Wins?

Nike Pegasus 42 or HOKA Clifton Pro? Stack, drop, foam, widths and weight compared, plus the fit differences that decide it for most runners.

Read the briefing
Top PicksUS

The Best Everyday Sneakers Right Now: Eight You Can Trust

Eight everyday sneakers worth buying in the US, backed by lab measurement: weights, stack heights, grip, breathability and who each pair actually suits.

Read the briefing
ReviewUS

Sneaker Trends 2026: What Is In and What Is Cooling Off

The 2026 sneaker trends that matter in the US: low profile, retro runners, quiet tech and the white sneaker revival, plus what is finally losing steam.

Read the briefing
ReviewUS

adidas Taekwondo Review: The Slip-On That Ate 2026

The adidas Taekwondo is the low-profile slip-on fashion cannot stop wearing. Verified lab specs, real materials, the narrow-fit warning and the verdict.

Read the briefing
ReviewUS

adidas Taekwondo vs Puma Speedcat: Low-Profile Showdown

The two sneakers defining the 2026 low-profile trend, compared: materials, measured specs, the brutal fit differences and which one you should buy.

Read the briefing
Brand ReviewUS

lululemon Lineup 2026: Every Major Line, Explained

Align, Wunder Train, Unrestricted Power, Fast and Free, Beyondfeel and Wildfeel. A line-by-line guide to lululemon in 2026 and what is worth buying.

Read the briefing
ReviewUS

Fall Winter 2026 Fashion Trends: Texture, Checks, Dark Romance

The fall winter 2026 trends that actually made it from runway to rail in the US: texture, tartan, skirt suits, dark romance and proportion play.

Read the briefing
ReviewUS

New Balance Ellipse Review: The Springy Dad-Shoe Trainer

The New Balance Ellipse pairs retooled Fresh Foam X with a lifestyle silhouette. Verified stack, drop, weight and widths, plus the cold-weather catch.

Read the briefing
Brand ReviewUS

Nike Lineup 2026: Every Running Shoe, Explained Model by Model

Three Pegasus models, three Vomeros, two Structures and four racers. A model-by-model guide to Nike's 2026 US lineup, what is new and what to skip.

Read the briefing
Top PicksUS

The Best Fall Jackets Right Now: Eight That Actually Work

Eight fall jackets worth owning in the US, with verified insulation weights, fabrics and measured jacket weights, plus which one suits your climate.

Read the briefing
ReviewUS

lululemon Align vs Alo Yoga Airbrush: Which Legging Wins?

Nulu against a denser sculpting knit. Fabric weight, compression, opacity, sizing and pilling compared, so you know which legging fits your practice.

Read the briefing
ReviewUS

Patagonia Hi-Loft Nano Puff Hoody Review: The Winter Nano Puff

The Patagonia Hi-Loft Nano Puff Hoody adds body-mapped PrimaLoft Silver Eco to a fall classic. Verified insulation, fabrics, fit and who should buy it.

Read the briefing
ReviewUS

lululemon Unrestricted Power Review: Built for the Deep Squat

lululemon Unrestricted Power brings a new PowerLu fabric to strength training. What launched, what the pieces do, and whether it beats Wunder Train.

Read the briefing
ReviewUS

Nike Pegasus 42 Review: The Need-to-Know on Nike's Workhorse

The Nike Pegasus 42 adds a full-length Air Zoom unit and a roomier upper. Verified specs, what changed from the 41, and who should actually buy it.

Read the briefing